Pantone, the international authority on color trends, just announced its pick for the 2020 Color of the Year: Classic Blue.
The timeless, cool color, coded 19-4052 in Pantone’s universal swatch book, is meant to recall the serene hue of the sky at dusk, and reflect qualities like simplicity and stability, which the forecaster notes are needed now more than ever.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
In a press release, the color is described as timeless, elegant, restful, honest and non-aggressive. But the pick isn’t all about playing it safe.
Eiseman also says that because the color evokes the “vast and infinite” sky, it “encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”